JJ's WoodnThings is a family-owned custom furniture business with a healthy amount of grit embedded in its personality. The JJ in the name came from the initials of the client's firstborn, so it was only natural that resulting brand would also take inspiration from the innocence of a child and create a visually diverse & playful world.
The chosen direction delightfully blends the initials with two circular saws into a strong and distinctive monogram. Additionally, together with the client we decided on a variety of brand applications and distinctive visual assets to provide a support system for the mark which take inspiration from traditional American culture and wooden joints found only in custom carpentry.
SCOPE
Discovery
Logo Design
Hand Lettering
Merch Design
Visual Brand Assets
Brand Applications
Brand Guide​​​​​​​
"I’ve had the pleasure of working with Marcus on several projects and am beyond impressed with his holistic approach and the substance embedded in his designs. From the beginning, it was evident that he thinks beyond the surface level aesthetics. He is thorough and asks the right questions to ensure he not only understands the business but can create a branding strategy that skillfully intertwines design with your overarching business strategies. If you’re looking for a partner that goes beyond conventional norms, who can elevate your brand, and deliver results, Marcus is your guy."
— Titus Tiplea, Owner

Hand-Lettered Name for Merchandise Applications 

T-Shirt Designs

Thank You Cards

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